cloudworx.interact

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Would you like to provide a portal area for customers and business partners? Are you looking for the right technical implementation? Do you need feedback from your customers on ongoing processes? We have the solution. With cloudworx.interact, our framework developed exclusively for our customers to provide user-friendly and customised websites and forms. Generate Salesforce records from web forms that are seamlessly integrated into your website or landing page – with landing pages and online questionnaires!

Today we're introducing cloudworx.interact.

Attracting visitors to your website is one thing, keeping them there is another. And not only that: you want to convert visitors into new leads!

But how?

cloudworx.interact is our technical solution for implementing your online marketing landing pages. Website visitor data is stored directly in Salesforce and is now a lead. This lead can now be targeted with other marketing techniques, such as automated email campaigns (see: cloudworx.send). The classic Salesforce web-to-lead process is somewhat limited when it comes to individual employer branding. With cloudworx.interact, we are pushing these boundaries – individual landing pages, a separate portal area for your customers and personalised online questionnaires. Anything is possible. But see for yourself...

Landing pages are visually appealing pages that highlight your product and your company. They are therefore extremely important for interacting with potential customers. The landing page gives interested parties the opportunity to find out all about the product without any obligation to buy and to enter their details.

This marketing solution from Salesforce is called Web-to-Lead. It consists of capturing the data of a visitor to your website and thus turning them into a lead! As soon as a visitor lands on your company's website, they can be provided with a form in which they can enter their details. Of course, they will only do this if they are genuinely interested in your product. Unconscious factors play a major role here: does the presentation look professional? Are the layout and colour scheme appealing? Is your brand clearly recognisable? These small factors play an incredibly important persuasive role in the final purchase decision. That's why high-quality landing pages are essential for effective online marketing. With cloudworx.interact, these personalisations are possible.

This means that the design of the website and the presentation of the product must be appealing and catchy. On the landing page, you should therefore present your company and your product in the most dazzling colours and words possible. The goal here is to convert leads. You can achieve strong branding with a logo and individual colour and font codes for your company. Landing pages also include a call to action. For example, entering personal data to receive further information. Or a form for the direct purchase of the advertised product.

The information is stored directly in Salesforce and can be evaluated using charts and reports.

Customer satisfaction analyses are an important tool in quality management, and consistent customer focus is the most important building block for sustainable customer satisfaction. That's why cloudworx.interact also offers the option of sending online questionnaires to customers by email to obtain process-relevant feedback that can be stored directly in Salesforce.

Online questionnaires are obviously more time-saving for you than telephone or face-to-face interviews. A pre-designed questionnaire also makes it easier for your customers to provide feedback. The indirect nature of the survey means that customers are more honest and their criticism is therefore more constructive. Salesforce stores the transmitted data directly, allowing you to process the feedback immediately. This means you can evaluate data according to criteria you have set using diagrams and reports, and then make any necessary improvements – all in Salesforce.

A portal area allows interested parties and customers to view all relevant processes and data and, if desired, also customise them. This is the case, for example, if you want to allow personalised variations of the product, such as the choice between one or more products or delivery at specified intervals. By filling out the online form, there are no more misunderstandings. The interaction between customer and salesperson is seamless and as direct as possible.

Both parties benefit from the clarity and efficiency of the interaction.

Whether data records need to be read, updated or completely recreated, cloudworx.interact makes it possible. In 100% synchronisation with your Salesforce instance. In real time.

For more information about us and cloudworx.components, please feel free to call us or send us an email.