Salesforce CRM system: Is it worth it?

Do you have an innovative product? And a great marketing strategy? That's cool, but it doesn't guarantee success for your company. If there are gaps in your sales, support or billing processes, you'll get stuck. Thankfully, Industry 4.0 has brought us CRM systems such as Salesforce. These make your working day much easier. But not every company understands the strengths and advantages these solutions offer. Fortunately, we are here to help you understand them.

The question every company asks itself: Is it worth implementing a CRM system like Salesforce?

We explain exactly what a CRM system is, its advantages and how you can benefit from it. We also explain why we believe Salesforce is the best solution.

CRM system...what exactly is that again?

Good question. Not only because that's what this article is about, but also because it's not entirely clear to everyone. Most people know that CRM comes from the term ‘customer relationship management’ and that it has something to do with customer management. But describing it in concrete terms without using fancy, trendy words? Hmm. Not so easy.

A CRM system is a system in which all your customer processes, such as sales or support, can be mapped. This means that everything is stored in one place, which improves productivity and customer relationships. That's the core of Salesforce. Salesforce helps companies of all types and sizes become more efficient. Another big advantage of Salesforce is that it's super flexible.

Great. But what exactly can Salesforce do?

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With many CRM solutions, companies have to adapt to the system and quickly reach its limits. With Salesforce, it's different. Salesforce adapts to you. It comes with a standard package that contains a specific data structure. Every company uses part of this, such as creating customers, contacts or potential customers, but each process is fundamentally individual.

That's why Salesforce offers the option to expand the data structure and functionality. This means that every company, from fruit sellers to lawyers, can map their processes. You're probably thinking, great, now I can optimise my customer acquisition, but do I need five other systems for operations, accounting and recruiting? In short: no.

Because it is customisable, processes from other departments can also be configured with Salesforce tools and code. Other databases can even be synchronised with Salesforce if required.

Everything in a single system. Where all your colleagues work. On desktop or mobile. Everyone who needs access to the data has it. But if some information should only be visible to certain people, that's also possible. The possibilities with Salesforce are simply extremely diverse...

Great in theory. But switching to a different system is complicated... why should I do that?

We won't lie to you. Changes like this involve complications and risks. But think about your current process: how many documents do you create manually? How many standardised emails do you type each day? How often do you have to send reminders to customers who haven't paid on time? How much time do you lose doing this? Too much.

With Salesforce, these tasks can be automated. This means that you either click a button and the system does it for you after a certain amount of time or when another task has been completed. You can concentrate on what's important. That's 50% less repetitive work for you, lower net processing time per transaction, more goals achieved each month and 100% more efficiency for your company. That means an increase in productivity. And that means growth.

Salesforce offers solutions for large and small businesses, as well as a range of products to suit every strategy. Salesforce has a network of implementation partners (including us) who can help you set up your Salesforce solution and map your business processes perfectly. So you see, it's not that complicated.

Convinced? We are too. A CRM system like Salesforce can play an important role in your business strategy. Want to find out more? Just get in touch!